There has been a surge in the number of e-commerce websites popping up over the past few years, and with good reason. Internet shopping has not only become more popular, it’s also much safer and more secure than it was years ago, when many people were still wary about giving their credit card details out online.
More and more people are realising how convenient it is to shop online, particularly when they’re looking for goods and services that aren’t easy to find in their local area. This is especially true for people living in rural areas who may find it difficult to travel to the city on a regular basis.
People are also now more informed, giving them control over the buying decision. With the large adoption of e-commerce, consumers have all the information at their fingertips. Consumers dictate how they want to be marketed to and they can now decide where they want to buy from without just looking to the local shopping centre.